Channel Connexions is an idea that I have been considering for quite some time. Having worked for companies that sell predominately through indirect channels, I have seen commonalities in effective channel management that truly span industry segments. Channel Connexions will be a blog that takes some of my thoughts on channel relationship management and builds a structure to enable companies to take advantage of some basic principles to improve not only the way in which we manage partner relationships, but also enable partners to be successful.
I have formed a consulting company to work with companies that want to build a best-in-class channel program based on these principles. Whether a small company just building their channel ecosystem, or a large, established corporation wanting to differentiate themselves within their partner community, the services that Channel Connexions offer will be of great benefit. In the near future I will launch a website to further elaborate on these services.
The blog will enable me to share some additional insights and hopefully engage a community in some dialog that will challenge the prevailing thoughts on effective channel management.
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