I was just made aware of a new blog...and eventually a new company that has developed a marketing methodology that I think is worth taking a look at. Clearly they understand the need for an effective blend of marketing art & science to take advantage of the changing marketing landscape. While Channel Connexions specifically focuses on go-to-market challenges and channel execution, the ccr method offers a more holistic approach to marketing challenges. Keep an eye on these guys...
http://theccrmethod.wordpress.com/
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